Besides the saying “You can’t see the forest for the trees,” there should also be a saying “You can’t see the trees for the forest.”
In the first instance, your focus is so much on the trees that it stops you from seeing the forest. In the second instance, your focus is so much on the forest that it stops you from seeing the trees.
And that is where Mishkon’s Facebook posts come in! And that is also where I come in as Mishkon’s Facebook administrator.
Those of you who follow Mishkon on Facebook might be aware that I generally post only one item at a time. You may see several one-at-a-time posts if a lot is going on in any given week or month. One-at-a-time is good because I want each item to have your full attention and not get lost in a flurry of notices. When you receive the e-Mishkon Messenger or go to the Mishkon online calendar, you are served a whole meal at once. I serve you smaller individual courses, like tapas, giving you room between to digest before you go on for the rest.
As important as the individual message is (and I get information from the Messengers and Calendar), I spend most of my time searching for an image that I hope will grab your attention. And I try to come up with a headline that will do the same thing – but differently. Each enhances and supports the other: the image and the word. I want to wet your appetite so you will have a bite of what is being offered and read about and participate in what is being publicized. The image and the headline can be fun. They can be serious. They can invite you to ponder a mystery or to solve a perceived problem. And I hope they will entice you to share them on your newsfeed with your own Facebook friends.
Many years ago, I took a class in Word-of-Mouth Marketing. The idea was that the best form of marketing was when one person told another about a product, a service, or something they took part in and thought was so great that they wanted to tell their friends and family about it. This created a win/win. Good information was shared among friends and family, and the item being marketed got an easy boost with the best recommendation that one can have: a personal one.
It’s a Mitzvah to share our Mishkon Facebook posts. And it’s very doable. Start out by making Mishkon a Facebook Favorite [ 1) Click * at the top right of Facebook, then click Settings and Privacy. 2) Click News Feed Preferences. 3) Click Manage Favorites. 4) Select Favorites by clicking * next to a person or page. To find specific Friends of Pages you follow, use the search bar. When you are finished, click *] and then click Share at the bottom of the Mishkon post to YOUR page. Or just copy and paste. Easy-peasy. You can just share, or you can add your own comments about why you are sharing it.
I’m assuming that you love Mishkon — and that you’d like to see us recover and thrive through and past this current Covid pandemic. The best way to do that is for us to reach more people and generate genuine interest in Mishkon, with the goal of increasing our membership. We’d like to have a more diverse congregation made up of individuals with varied family demographics and ages. We’re here for everybody, and we want everybody to know about us and join us and love us back.
See some examples below of our Facebook postings. I’ve included images and headlines and snippets of messages. My favorites include the leaping person transitioning from 2021 to 2022, the Halloween Shabbat, and the Teddy Bear. I’d enjoy hearing from you which are YOUR favorites. And if you’re not already a Mishkon Facebook Friend, check us out and become one. You’ll be glad you did!
WE GET A DOUBLE BLESSING THIS WEEKEND: WE GET TO CELEBRATE SHABBAT AND THE SECULAR NEW YEAR AT THE SAME TIME!!!*
FRIDAY: New Year's Eve - 6:00pm Kabbalat Shabbat Online Service
SATURDAY: New Year's Day
TRANSITIONS ARE ALWAYS MEANINGFUL. TRANSITION WITH US THIS SATURDAY...THE LAST SHABBAT OF 2021!
FRIDAY: 6:00pm Kabbalat Shabbat Online Service
IT'S NOT BEEN SNOWING IN VENICE, BUT HAS BEEN RATHER CHILLY. WARM UP
WITH OUR HAMISH SHABBAT SERVICES IN OUR HISTORIC SANCTUARY!
FRIDAY: 5:00pm Tot Shabbat with Rabbi Katzan in person
WE'RE CELEBRATING SHABBANUKKAH! WON'T YOU JOIN US?
FRIDAY: 6:00pm Kabbalat Shabbat Online Service
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TRICK OR TREAT??? WE ONLY OFFER TREATS AT MISHKON!
JOIN US FOR SHABBAT AND MORE!!
FRIDAY: 6:00pm Kabbalat Shabbat Online Service
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PUT ON YOUR SEATBELTS...WE'VE GOT A DIZZY BUSY WEEK AHEAD!!
* For details and how to access classes,
MONDAY - TONIGHT: 7:30pm Prophets with Rabbi Dan Shevitz on Zoom
WE'RE PAST THE HIGH HOLIDAYS (WHICH WERE WONDERFUL) AND BACK TO (THE NEW) NORMAL!!!
Join us online and in person. For details please go to mishkon.org/calendar
THURSDAY: 5:30pm Intermediate Hebrew
CELEBRATE THE PEACEFULNESS OF THE LAST SHABBAT BEFORE THE HIGH HOLY DAYS WITH US!
FRIDAY: 5:00pm Tot Shabbat with Jeffrey Prince
- 6:00pm Kabbalat Shabbat Online Service
THE SOUND OF GOD LAUGHING...A High Holy Days Message From Rabbi Katzan
Dear Friends, You may be familiar with the Yiddish saying “Menchen tracht, unt Gott lacht / People plan, and God laughs.”…
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IT'S STILL SUMMER IN VENICE. JOIN US FOR A SUMMER SHABBAT!
FRIDAY: 6:00pm Kabbalat Shabbat Online Service
7:25pm Candle Lighting…
IT'S AUGUST and it reminds us of….
The dog days of summer. Pickled watermelon. Summer corn cakes. Great zuchinni bread. And at Mishkon as we move from Av into Elul, we stay cool!
KEEP SPREADING THE NEWS....WE WANT YOU (AND YOUR PRESCHOOL AGE KIDS)!
Enrollment is now open for the 2021-2022 school year.
Spread the word and come see our refurbished campus!…
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FIVE DAYS - MULTIPLE EVENTS - MISHKON HAS ITS OWN OLYMPICS!!!
Please join us in person and online. Everyone's a winner!
MONDAY: TONIGHT…
PLEASE NOTE: MISHKON'S COVID SAFETY GUIDELINES FOR THE HIGH HOLY DAYS.
COVID-19 Safety:
Mishkon follows local, regional, and national guidelines for safety, and our team of medical advisors is continuously monitoring the situation. …
Mishkon joins others in our country in remembering and honoring those brave men and women who sacrificed their lives for our freedom.
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MISHKON REOPENING PLANS
We are pleased to report that our Medical Advisory Reopening Committee has been working for several months on our plans for Shabbat services in the sanctuary. As you know, regulations from all sources change almost daily. The best news is that we will soon be sending you our up-to-the-minute report on our plans.
T'S TIME TO PICK OUT YOUR "RED CARPET" WORTHY ZOOM GALA GALA OUTFITS!
From the best consignment shop threads to Mishkon Hawaiian style chic!
To RSVP, get more Gala details and to make a
JOIN US FOR THIS WEEK'S SERVICES AND PROGRAMS. *
(ONE DAY EARLY) MAY THE "FOURTH" BE WITH YOU AND, AS YODA SAYS, "DON'T TRY - DO!"
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